Last Updated: 12 September 2026
At Marrow Lane ("Marrow Lane", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit or use marrowlane.in, place an order, create an account, contact us, subscribe to our communications, or otherwise interact with us.
By using our website or purchasing from us, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
Depending on how you interact with Marrow Lane, we may collect the following information:
Information you provide to us
When you place an order, create an account, contact us, subscribe to our updates, or otherwise interact with our website, we may collect:
- Full name
- Email address
- Mobile phone number
- Billing address
- Shipping address
- Order and purchase details
- Information provided when contacting customer support
- Account information, if you create an account
- Information you voluntarily provide through forms, reviews, surveys, or other communications
Payment information
Payments made through our website may be processed by third-party payment providers.
We generally do not directly store your complete debit card, credit card, UPI, or other payment credentials. Payment information may be collected and processed by the relevant payment service provider in accordance with its own privacy and security practices.
Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Products viewed
- Referring website or source
- Approximate location derived from technical information
- Website interactions and usage information
- Cookies and similar technologies
This information helps us operate, secure, analyse, and improve our website and shopping experience.
2. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Process payments and facilitate transactions
- Deliver your purchases
- Provide order confirmations and shipping updates
- Handle returns, exchanges, refunds, and customer support
- Create and manage customer accounts
- Respond to questions, requests, and complaints
- Improve our website, products, services, and customer experience
- Understand how customers use our website
- Detect, prevent, and investigate fraud, abuse, and security incidents
- Maintain the security and functionality of our website
- Send you marketing communications where permitted and where you have provided the necessary consent or otherwise where legally permitted
- Send information about new products, launches, offers, and promotions
- Comply with applicable laws, regulations, legal processes, and governmental requests
We only seek to collect and use information that is reasonably necessary for the purposes described above.
3. Marketing Communications
If you choose to subscribe to our emails, WhatsApp updates, or other marketing communications, we may use your contact information to send you:
- New product announcements
- Offers and promotions
- Product recommendations
- Early-access or launch information
- Home and lifestyle content
- Other communications relating to Marrow Lane
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication.
For WhatsApp communications, you may stop receiving promotional messages by using the available opt-out mechanism or contacting us at hello@marrowlane.com.
Please note that even if you opt out of marketing communications, we may still send essential transactional communications, such as order confirmations, shipping updates, refund notifications, or customer-service messages.
4. Cookies and Similar Technologies
Marrow Lane uses cookies and similar technologies to operate and improve our website.
Cookies may be used to:
- Keep your shopping cart functioning
- Remember your preferences
- Maintain sessions and account functionality
- Understand website traffic and usage
- Improve website performance
- Measure marketing and advertising performance
- Provide relevant content or advertising where applicable
Some cookies are essential for the website to function, while others may be used for analytics, personalisation, or marketing.
Because our website is powered by Shopify, Shopify and its technology may also use cookies and similar technologies in connection with operating the storefront and providing its services.
You may be able to control cookies through your browser or through cookie/privacy controls made available on our website. Disabling certain cookies may affect the functionality of the website.
5. How We Share Your Information
We do not sell your personal information as a standalone product.
We may share information with trusted third parties where reasonably necessary to operate our business and provide our services.
These may include:
Ecommerce and technology providers
We use Shopify to operate our online store, manage ecommerce functionality, process orders, and support the customer shopping experience. Shopify may process customer information on our behalf as part of providing its platform services.
Payment providers
Payment service providers may process payment and transaction information to securely process your payment.
Delivery and logistics partners
We may share necessary information such as your name, phone number, and delivery address with courier, logistics, and fulfilment partners so that your order can be delivered.
Technology and service providers
We may use third-party providers for services such as:
- Website analytics
- Customer communication
- Email and WhatsApp communication
- Marketing and advertising
- Fraud prevention
- Customer support
- Website security
- Data storage and infrastructure
These providers may only receive information reasonably necessary for the services they provide.
Legal and regulatory authorities
We may disclose information where required or permitted by applicable law, including to comply with legal obligations, respond to lawful requests, protect our rights, prevent fraud, or protect the safety and security of our customers, business, or website.
6. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure, or destruction.
However, no method of transmission or electronic storage is completely secure. Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.
If we become aware of a personal data breach that requires notification under applicable law, we will take appropriate steps as required by law.
7. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Fulfilling your orders
- Providing customer support
- Maintaining business and transaction records
- Resolving disputes
- Preventing fraud and misuse
- Meeting accounting, tax, legal, and regulatory requirements
- Protecting our legitimate business interests
When information is no longer reasonably required, we may delete, anonymise, or otherwise securely dispose of it, subject to applicable legal and regulatory requirements.
8. Your Privacy Rights
Subject to applicable law, you may have rights regarding your personal information, including the right to:
- Request information about the personal data we process about you
- Request correction of inaccurate or incomplete personal information
- Request deletion of personal information where applicable
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
- Raise a grievance regarding the processing of your personal information
- Request information regarding how your personal information is being used, where required by applicable law
Certain rights may be subject to legal or regulatory limitations.
To exercise a privacy-related right or make a request, contact us using the details provided below.
9. Children's Privacy
Our website and services are intended for general audiences and are not specifically directed at children.
We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us at hello@marrowlane.com so that we can take appropriate action.
10. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, payment providers, delivery services, or other external services.
If you access a third-party website or service, its own privacy policy and terms will apply. Marrow Lane is not responsible for the privacy practices, content, or security of third-party services.
11. International Data Processing
Some of our technology, ecommerce, payment, analytics, marketing, or other service providers may process or store information outside India.
Where personal information is transferred or processed outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable law and appropriate contractual, technical, or organisational safeguards.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our products or services
- Our website
- Our data practices
- Applicable laws or regulations
- Technology and security practices
When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.
We encourage you to review this page periodically.
13. Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern regarding how your information is handled, please contact us:
Marrow Lane
Email: hello@marrowlane.com
Phone: +91 98765 43210
We will review and respond to privacy-related requests within the timeframe required under applicable law.
